How SBI! Works

Or, How I Explain...
the SBI! Action Guide, CTPM and BAM

How does SBI! work?

Well, quite simply, SBI! is the active combination of:

• A philosophy of CTPM (Content, Traffic, Presell, Monetize)
  
  
• Mixed with a dash of BAM (Brain, Attitude and Motivation),
  
  
• All added together using a comprehensive suite of ever-developing internet business-building tools (usable by all)
  
  
• With the actual step-by-step actions you need to take being detailed via the SBI! Action Guide - which looks like this:
  
  ACTION GUIDE
  1. Understand Basics
  2. Site Concept
  3. Profitable Topics (do keyword research)
  4. Plan Monetization
  5. Refine Concept
  6. Build Site (suitable for beginners and those with HTML skills)
  7. Free Traffic
  8. Build Relationships
  9. Know Visitor
  10. Monetize

So are you happy with that explanation or do I need to explain a bit more? Okay, I will do just that. Again, in my own words, with my own understanding. (You can read about who SBI! works for here! )

But first, please watch this video which also explains what SBI! does AND how SBI! works...

How SBI! Works - What is CTPM?

C-T-P-M stands for Content, Traffic, PREsell, and Monetization. It's the philosophy behind the success of SBI! sites (AND - if you look close enough - this is how sites like Facebook, YouTube and even Google succeed!)

To explain CTPM a bit further, take a look at this table...

It still feels like jargon thought, doesn't it?

Okay, what CTPM really means to you:

1. You create Content - tips, articles, anything that people are looking for, and that you have a passion or interest in (or that your existing business is about).. And you keep on creating content until you have a website with 50, 100 or even 150+ pages. (And you find out whether people are looking for certain content using Brainstorm It! - a keyword research tool.)
   
   
2. As your website is theme-based and topical (thanks to your research), and optimized for the search engines (the Action Guide shows you how this gets done), your site gets free Traffic from the search engines.
   
   
3. As your website has such great content, written in your voice, with a specific target visitor in mind, you develop trust - also known as Preselling(*)
   
   
4. With lots of great content, and happy visitors it's not that difficult to turn traffic into Money
   

Simple, eh! Yet none of the above will happen without the SBI Action Guide or without BAM. More on these now..

(*) Note: A key resource that specifically helps you with the PREselling part of CTPM is an ebook called Make Your Content PREsell, included in SBI!.

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How SBI! Works - What is BAM?

Well BAM is the easiest part of the 'how SBI works' process to explain. It simply means Brain Attitude and Motivation.

Bam! Yes, you do need to use your brain to succeed, whatever you do - and succeeding with SBI! is no different. (I am not saying you have to own a rocket scientist brain, by the way. Just a brain that can learn new things.) And, of course, nothing of much use gets done without motivation!

So you've got to have a little BAM to succeed with SBI! I think that's a fair enough requirement, though.

Now onto the SBI! Action Guide (big, deep breaths please)...

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How SBI! Works - What is the SBI! Action Guide?

The SBI! Action Guide is a step-by-step resource that shows what you have to do and when you have to do it, to build a successful web business. You can do the Action guide as videos, or you can read it.

"The SBI! Action Guide is a mentor..."

Yes, that is a good way to describe the SBI! Action Guide - as mentor: a guide that takes you each step of the way.

Okay, let's take a quick look at the steps of the Action Guide..

Firstly, the obvious thing to say is that the ten "days" of the Action Guide are anything but days in reality. Don't think it will only take you a day to achieve a set goal - it might do, but it probably will take you days, weeks or even months to finish this Action Guide. (I still haven't reached Day 10 - monetization - nearly one year after purchasing SBI)

Action Guide Day 01. Understand Basics

This is as much an introduction to how to succeed in business as it is an introduction to the philosophy behind SBI!, namely: CTPM.

And you know all about CTPM now, don't you! (See above, if not!)

Action Guide Day 02. Site Concept

SBI! sites are built around a specific theme. Not too broad, and not too narrow - a bit like the story of Goldilocks and the Three Bears, and the porridge. (Remember?) The theme you choose for your site is (generally) based around one of your passions or interests - self-help, for me.

And your goal is to come up with up to 3 site concepts, so you can determine which is the best. (I went with a single site concept, however.)

This is the day you start to use Sitesell's proprietary keyword research tool called Brainstorm It!

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Action Guide Day 03. Profitable Topics

This is when the fun begins! Most SBI owners find this 'day' the toughest as it's when you have to fully research your site, and come up with a 'site blueprint'.

It's quite challenging brain-work looking at keyword supply and demand, when you have to use those numbers to determine what your website is going to be about. (Keywords are the words you'll be building your site pages around and the words people type into search engines.)

Actually, this is a bit of a mind-boggling day. Or it can be. But it's worth the effort - successfully using the Brainstorm It! tool, and coming up with a blueprint of what your site will be about.

NOTE: this is still the planning stage of your site, by the way. No pages have been built and no domain has been registered! Yes, patience is required as an SBI site owner - and the mascot for SBI! is Shelley the Tortoise... :-)

Action Guide Day 04. Plan Monetization

More planning, I'm afraid. Today you simply want to find out whether you can make money from your website. Are there advertisers on Google Adwords (or similar) for keywords that relate to your website? And what about Ebay products? Ebooks or books on Amazon? Etc.

This planning is important - for all but hobbyists, anyway! As there's no point building a website that you can't make money from. Is there?

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Action Guide Day 05. Refine Concept

All the work you did on Day 03 has to be honed, refined and tweaked until you come up with a particular 'spin' that works for your site and fits with you.

Example? Well, my SBI! site is a self-help website. And there are lots of those already. So I wanted to make mine different by being guru-free - many existing self-help sites have a 'guru' in charge telling you what they know.

Now I'm no self-help expert but I am interested in self-help, so I thought I'd encourage everyone to share their wisdom (as well as to look for help, when they needed it). And thus The Self Help Collective came into being.

(You can follow most of my thought processes by reading my SBI Diary, should you be interested.)

This can also be a tough day, as finding the right spin is not easy!

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Action Guide Day 06. Build Site

Today and onwards you start to build your website. One page at a time...

This was the easiest day for me as I already know how to build web sites (I use Dreamweaver and taught myself the basics of HTML in 1998). So I just created a variety of Dreamweaver templates, and then created a home page, some tier2 pages and some tier3 pages(*).

And off I went.

Those with no HTML skills have to learn how to use SBI's point-and-click Block Builder. I've never used the block builder so can't comment. I'd just say that most, if not all, SBI users get the hang of Block Builder - but there is a bit of a learning curve.

(*) Note: SBI! follows a particular site hierarchy. It treats the homepage as tier1. It treats the main subject pages as tier2 - and you link to tier2 pages from the homepage. And it treats the rest of the pages as tier3 - and you link to tier3 pages only from related tier2 pages. Sounds confusing, but it's friendly to both search engines and site visitors.

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Action Guide Day 07. Free Traffic

Ah, free traffic! :-) Free traffic is the goal for everyone who builds a website, but only search engine specialists (increasingly) and SBI! owners get to fulfill that particular goal.

How? Well, by basically continuing to build more and more pages, and by building inbound links via SBI's Value Exchange program. (You don't have to be an SBI owner to use Value Exchange by the way. Register for Value Exchange here!* )

Action Guide Day 08. Relationships

This is about creating contact forms - so site visitors can contact you - and also about setting up your newsletter or ezine. (All done via SBI's in-built tools, by the way.) As well as setting up an RSS feed and blog page. (You don't really need to know what RSS means - it's just another way for you to distribute your site content, and it's done (in SBI!) automatically.

The best part of this building relationships day is a module called Content 2.0. It's SBI's way of making your site truly interactive - so visitors can comment on your pages, and even create pages for you!

This is a bit of a 'fuzzy' day - for me, anyway - but important nevertheless. You need to build up relationships with your site visitors, and with the social networking sites that your potential visitors might visit.

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Action Guide Day 09. Know Visitor

And how do you know how many people are visiting your website and which pages they're visiting? Well, that's the sort of question that gets answered on this day.

Basically, SBI! comes with its own web stats package, so you can measure these things directly. You can also track which pages visitors go to and from.

Action Guide Day 10. Monetize

*THE* most important day, perhaps. The day you start to implement moneymaking strategies for your website. The day your web site turns into a web business.

And all of the major monetization strategies are considered. All of them. And the member-only SBI! forums become even more useful, when you discuss what works and what doesn't work with other SBI site owners.

(Actually, you're encouraged to visit the SBI! forums at every stage of the Action Guide. It helps with any problems you might face - and there will be the odd one, for sure - and it also allows you to help others too. Something I'm quite keen on, as you'd no doubt realise if you visited SelfHelpCollective.com ;-) .)

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How SBI! Works - A Summary

SBI! provides you with all the tools you need to build a successful website. (Yes, this includes the domain name registration and fast web hosting that ordinary web hosts provide.)

Add the SBI! Action Guide to a site-building philosophy of CTPM and mix it generously with your BAM and what do you get? You get how SBI! works. And, more importantly, you get a web site that works!

How SBI! Works -- What Next?

Okay, so you have an overview of how SBI! works. (Phew!)

If you still want to know more about how SBI! works then I recommend that you do so via the following links:

(A) Take a 'Big Picture' Video Tour of SBI!*

or

(B) Ask an SBI! Owner a Question*...

Thanks for reading so far,
Steve M Nash

NOTE: (1)
My own Site Build It! example site is SelfHelpCollective.com - a now-established and popular guru-free self-help site! And you can see how I came to build my own SBI! (starting in Feb 2008) in my Site Build It! Diary (see below).

or

Click to Order and Try SBI Today Risk-Free!

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